Marta C. Magnoni

The kids are alright - and they're changing the luxury beverage game Luxury brands are pivoting fast to engage a new generation of affluent consumers Reimagined packaging, digital experiences, purpose-driven messaging Influencer collabs are helping heritage brands stay relevant It's a fascinating window into the rapidly evolving world of luxury marketing Brands are getting creative to adapt to shifting tastes & disruptive new players The most agile will thrive by cracking the code on what young affluents crave How is your brand connecting with the next generation of luxury consumers? Share your thoughts and experiences in the comments Source: https://lnkd.in/gwnSz88j ___ I'm Lawrence Lo and I help #DTC & #ecommerce brands grow! Visit my website to learn more. Like + Follow + 🔔 for daily marketing news.

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Exciting news! Path to Purchase Institute just published my latest article on Impulse Shopping. At Provoke Insights, we surveyed 1,500 individuals across the US to uncover who's most prone to impulse buying and which industries are most susceptible to impulse shopping. Our findings reveal crucial strategies for marketers. Big thanks to Melissa Conforto for her hard work on this project! #ImpulseShopping #MarketingInsights #marketresearch https://lnkd.in/e5DV3MUx

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Retailers are worried about the growing "data trust gap", but also don't want to move toward first-party data for fear of consumer privacy concerns... This kind of circular logic is exactly why data doesn't win, period. The only way out of the trust gap is to actually become trustworthy when it comes to privacy, and that means moving away from a customer data-centric approach completely. #Retailers #Advertising #Marketing

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Top companies are recognizing 'mood management' as a powerful way to boost employee happiness, productivity, and overall satisfaction. #chooseyourmindset

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💰Capitalism is complicated 🤑 It’s expanded economic opportunity for a variety of groups, but it also serves a system of oppression in itself. Now, more than ever before in capitalist history, consumer buying power is more diverse as communities of color are looking to engage with brands that make them feel seen, heard and valued. And they are ready to intentionally make choices of where NOT to spend their money when they don’t see themselves included in a brand's marketing. Whatever you believe the role of government should be in supporting communities, corporations do have a place and responsibility to the constituents, customers, stakeholders and importantly the employees they serve. Corporations that prioritize #culturalcompetency, not just diversity, will lead financial performance, consumer loyalty, employee satisfaction and corporate brand reputation. ++++++ Hi 👋🏽 I’m Mariam, founder of Chatterbox Consulting, an #inclusivemarketing and communications consultancy for brands who won’t keep quiet. I specialize in helping brands create business impact, build communities and drive engagement by authentically centering, celebrating, and serving the needs of underrepresented audiences. 💌Reach out & #LetsChat about how to evaluate and create culturally competent content and campaigns for your brand.

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Another example that omni-channel is very real. With a consumer centric focus and the right strategy, a brand can thrive in each channel.

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By following these steps, you can potentially enhance your ability to acquire new skills, retain information and adapt to challenges more effectively.

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5  spicy 🌶, from-the-trenches topics Blue Seedling’s positioning lead Jordan Elkind will be tackling together with retail executive Kim Gallagher (Urban Outfitters, Anthropologie, Nuuly) in our live event in two weeks: 1. The most common mistakes tech vendors make in pitching AI products 🤦‍♀️ 2. Why your product team hates your marketing team right now – and what to do about it 😡 (<-- love this one - so true!) 3. AI-washing: what it is, and how to do it right 🖌 (<-- we’ve done it and we’re not ashamed) 4. What market leadership looks like in a world where buyers don’t know what they want or need 🤷‍♂️ (<-- I’m seeing this one on a weekly basis) 5. Why everything you think you know about positioning is wrong…sort of :) 😵 Join our live webinar on 7/17: Positioning your AI venture: The definitive playbook for winning in 2024. Learn more and sign up free in the comments.

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M&A from the world of #print & #promotionalproducts: Brook + Whittle has acquired Counselor Top 40 supplier Stouse in a move executives say will be a boon for customers. https://lnkd.in/eQWbbVrj Advertising Specialty Institute Brendan Menapace

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As Kyoko Minegishi mentioned, brands should focus on building a tribe that you care about and that, in turn, cares about you. In today’s fragmented and scattered global markets, creating a tribe on a global scale, beyond your local market, is truly an art. Rather than engaging in a battle for a small, limited slice of the market with local competitors—leaving consumers fatigued—you can instead connect with the portion of the market that genuinely aligns with your brand (well... which is bigger and profitable as well).

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Check out my latest article on @BizJournalTrust: Six effective strategies for marketing luxury brands in a post-AI world https://ow.ly/mGiN50TaWYE #branding #luxurymarketing #digitalmarketing

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Are you in the branded merch space and a member of NEPPA? Have you ever wondered how pursuing your passions could transform your personal and professional life? If so, join me at the New England Promotional Product Association (NEPPA) Winter Expo on January 27 in Hartford! Let me share a bit about my journey: "Balancing a career while caring for my father through his Alzheimer’s journey was the greatest burden—and the greatest blessing—of my life. Chronicling that experience in my book, Ten Days With Dad, ignited a passion for writing that transformed both my personal and professional life. The more I wrote, the more productive and focused I became at work, and my sales began to rise. Research supports what I experienced firsthand: pursuing passions fuels creativity, reduces burnout, and enhances performance." During my session, we’ll explore how making time for your passions—even in small ways—can: ✅ Spark creativity ✅ Boost focus and productivity ✅ Reduce stress and burnout ✅ Drive business success By integrating what you love into your daily routine, you’ll find greater happiness and even grow your bottom line. 📅 Date: January 27, 2025 🕘 Time: 9:00 AM 📍 Location: Sheraton Hartford South Hotel, Rocky Hill, CT 👉 Register Now: (Your company must be a member/affiliate of a Regional Association, PPAI, PPAI Qualified Non-member Distributor, SAGE, or ASI. For details, email info@neppa.com.) I can’t wait to connect with you and show how passion projects can fuel success in all aspects of life. #PassionProjects #ProfessionalGrowth #PromotionalProducts #Leadership #Inspiration #NEPPA

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"Confidence, Creativity, and Golf Shoes: Oakley's Masterclass in Brand Differentiation" Ever wonder why some brands effortlessly dominate their industries while others fade into obscurity? At Nemo Design, we think about this daily, and Oakley's new Edge Icon golf shoe is a perfect case study in game-changing strategy. I am excited to see Oakley taking a play from Jim Jannard's innovative leadership style and constant pursuit of excellence and originality. Nemo didn’t work on this so it’s not a plug for the shop. Let's break down how the Oakley Edge Icon golf footwear embodies the five laws of extraordinary brands: 1. Give Value, Get Value: The Edge Icon isn't just a shoe; it's a conversation starter, a performance enhancer, and a fashion statement rolled into one. By delivering unique value to golfers who crave distinction, Oakley's poised for a profitable victory. 2. Confidence Trumps Cleverness: This isn't a shoe that whispers—it roars. Oakley's confidence in challenging golf fashion norms speaks volumes, inspiring customers to step out of their comfort zones too. 3. Differentiate, Don't Compete: Instead of battling in the crowded space of traditional golf footwear, Oakley created its own playing field. The Edge Icon doesn't compete; it stands alone. 4. Actions Speak Louder Than Words: Oakley didn't just talk about innovation; they brought it to life. The Edge Icon's design and functionality are a physical manifestation of the brand's commitment to pushing boundaries. It feels like something Oakley would create. 5. Embrace the Fun Factor: Let's face it—these shoes are fun! They inject comfort and personality into a sport often perceived as staid. Oakley reminds us that effective strategies can (and should) be pleasurable. As brand strategists, we're fans of brands pushing innovation. Oakley core value is to "ignite the imagination through the fusion of art and science". The Edge Icon isn't just a product launch; it's a masterclass in brand differentiation and strategic thinking. The true test, will the market reward the effort? So, here's my challenge: How can you apply these principles to your brand or career? Are you giving unique value? Are your actions aligned with your strategy? Are you differentiating or just competing? And most importantly, are you having fun with it? Share your thoughts below. Let's start a conversation about how we can all bring a bit of that Oakley boldness into our strategic playbooks. #StrategicBranding #InnovationInAction #DaretoDifferentiate #BrandConfidence #oakleygolf

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Superfiliate's Co-Founder and CEO, Andy Cloyd, joins the podcast! Andy shares his unexpected journey from venture capitalism to performance marketing, inspired by the challenges and opportunities presented from iOS privacy updates and the evolving digital landscape. You'll hear how a chance living arrangement during the COVID pandemic led to the inception of Superfiliate, a groundbreaking platform designed to transform traditional affiliate links into customized, high-converting landing pages. Key Highlights... 1- Strategic Customization: Discover how Superfiliate transforms affiliate links into fully co-branded experiences, boosting conversion rates and creating authentic connections between brands and partners. 2- Holistic Program Management: Learn about Superfiliate's all-in-one solution for running referral, ambassador, influencer, and traditional affiliate programs, simplifying the management and scalability for marketers. 3.- Evolving Market Trends: Stay ahead of the curve with Andy's predictions on the convergence of influencer marketing and performance-based models, offering new opportunities for data-driven partnerships and CPA-based strategies. 🎧 Listen here: 🔹 NYMO-> https://lnkd.in/gFzCQw85 🔹 SPOTIFY-> https://lnkd.in/gYqUFRYa 🔹 APPLE-> https://lnkd.in/ghZEicQM #PerformanceMarketing #AffiliateMarketing #InfluencerMarketing #Podcast #MarketingInnovation

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Staying Focused: Lessons from Sue’s 40-Year Journey in the Toy Industry and ASTRA’s Mission Join us on Toy Business Unboxed as we chat with Sue, a seasoned professional with over 40 years of experience in the toy and retail industry. From managing stores to leading ASTRA as its Director of Member Relations, Sue shares insights on staying focused, adapting to change, and building lasting connections. Discover how ASTRA helps specialty toy retailers thrive and learn from Sue's inspiring journey of resilience, leadership, and passion for the toy industry.

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Sometimes points of differentiation can be pretty simple...like a pink box.

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